Module 1: Marketing Cloud Training

1. Introduction to Marketing Cloud

• Cloud fundamentals

• Marketing Cloud architecture

• Understanding use cases

• Overview of SFMC capabilities

2. Email Studio

• Email creation fundamentals

• Personalization & dynamic content

• A/B testing

• Deliverability & tracking reports

3. Journey Builder

• Introduction to customer journeys

• Entry sources

• Journey mapping

• Multi-step campaigns

• Real-time personalization

4. Automation Studio

• Automation workflows

• SQL Query Activity

• Data extraction

• File imports/exports

• Segmentation strategies

5. Contact Builder

• Contact model

• Data extensions

• Attribute groups

• Contact management best practices

6. Mobile Studio

• SMS marketing

• Push notifications

• Segmentation for mobile journeys

7. Marketing Cloud Analytics

• Email analytics

• Journey Builder analytics

• ROI tracking tools

8. Marketing Cloud Real-Time Project

• Data setup

• Custom journeys

• Campaign execution

• Reporting & optimization

Module 2: SAP CRM Training

1. Introduction to CRM & SAP CRM Architecture

• CRM fundamentals

• Deployment models (On-Premise & Cloud)

• CRM user interface overview

2. Master Data

• Business partner setup

• Product data

• Organizational model

3. CRM Sales

• Lead → Opportunity → Quotation → Sales cycle

• Activities & follow-ups

• Sales pipeline management

• Territory management

4. CRM Service

• Service contracts

• Service orders

• Installed base

• Service request management

5. Marketing Management in SAP CRM

• Segmentation models

• Campaigns & execution

• Marketing planning tools

6. CRM Middleware

• CRM–ERP integration

• BDOCs

• Queue monitoring

• Replication management

7. SAP CRM WebUI

• Navigation bar profile

• Business roles

• Logical Links

• UI configuration

8. CRM Analytics

• Embedded analytics

• InfoSets

• Dashboards & graphs

9. SAP CRM Real-Time Project

• Complete sales or service cycle

• WebUI customization

• Integration setup & testing

Module 3: Tools & Supplementary Skills

• SQL basics

• Data mapping techniques

• Git / Version control

• JSON & XML formats

• Agile methodology

• CRM integration concepts

Module 4: Capstone Projects

1. Full Marketing Cloud Project

• Email Studio + Journey + Automation

• Segmentation + Personalization

• Reporting dashboard

2. End-to-End SAP CRM Project

• Sales or service business process configuration

• UI customization

• Master data setup

• Analytics and reporting