Meta Ads Mastery Course by Haroon Haneef

The Meta Ads Mastery Course by Haroon Haneef is a comprehensive, hands-on online training program designed to help learners master Facebook and Instagram advertising from strategy to scaling. This course is ideal for students, working professionals, freelancers, business owners, and aspiring digital marketers who want to run high-performing ad campaigns while avoiding common mistakes such as account bans, wasted ad spend, and poor targeting.

The course focuses on real-world campaign execution, advanced targeting, creative strategy, optimization, and analytics—making it suitable for both beginners who want a strong foundation and intermediate learners aiming to scale campaigns professionally.

Learners can choose between:

• Weekday batch: 1 hour per day (Monday to Friday)

• Weekend batch: 2 hours per day (Saturday & Sunday)

The program is delivered 100% online, with a strong emphasis on live demonstrations, practical workflows, and performance-driven decision-making.

What Students Will Learn

Module 1: Foundations & Account Architecture

• ​The Agency Setup: Moving from simple pages to Meta Business Manager.

• ​Asset Management: Connecting Instagram, WhatsApp, and Ad Accounts properly.

• ​Compliance: Navigating Meta’s ad policies to avoid account bans.

• ​Tracking Foundations: Understanding the Meta Pixel and Conversions API (CAPI).

​Module 2: Strategic Funnel Planning

• ​Objective Selection: Choosing between Awareness, Traffic, Leads, and Sales.

• ​Funnel Mapping: Building TOFU (Awareness), MOFU (Consideration), and BOFU (Conversion) sequences.

• ​Budgeting: Campaign Budget Optimization (CBO) vs. Ad Set Budget Optimization (ABO).

​Module 3: Advanced Audience Targeting

• ​Core Audiences: Leveraging demographics, interests, and behaviors.

• ​Custom Audiences: Retargeting website visitors, video viewers, and customer lists.

• ​Lookalike Audiences (LAL): Scaling by finding people similar to your best customers.

• ​Advantage+ Audience: Utilizing Meta's AI to find high-intent users.

​Module 4: High-Converting Creative Strategy

• ​Creative Psychology: Strategies to stop the scroll and drive engagement.

• ​Ad Formats: Mastering Carousels, Collections, Reels, and Instant Experiences.

• ​Copywriting: Drafting hooks and descriptions that drive clicks.

• ​Creative Testing: Using Dynamic Creative Optimization (DCO) to find winners.

​Module 5: Technical Setup & Implementation

• ​The Campaign Build: A live walk-through of setting up a conversion campaign.

• ​Lead Generation: Building Instant Forms vs. Landing Page forms.

• ​Placements: Manual vs. Advantage+ placements across FB and IG.

​Module 6: Optimization & The Learning Phase

• ​Breaking the Learning Phase: How to exit the learning phase quickly for stable results.

• ​A/B Testing: Scientifically testing creatives and landing pages.

• Manual Bidding: When to use Cost Caps and Bid Caps for maximum efficiency.

​Module 7: Analytics & Data Interpretation

• ​Key Metrics: Analyzing ROAS, CPA, and Conversion Rate beyond basic engagement.

• ​Reporting: Building custom reports and using tools like Tableau or Google Data Studio.

• ​Attribution: Understanding the 7-day click and 1-day view windows.

​Module 8: Scaling & Professional Workflow

• ​Horizontal vs. Vertical Scaling: Strategies to increase spend without resetting the algorithm.

• ​Agency Operations: Managing multiple clients and ad trafficking fulfillment.

• Automation: Using automated rules to protect and optimize your budget.

Teaching Method

Mode: Live online instructor-led sessions

• Practical, step-by-step campaign demonstrations

• Strategy-focused explanations with real use cases

• Interactive doubt-clearing and performance discussions

Why Learn From This Tutor

Haroon Haneef follows a process-driven and performance-focused teaching approach, emphasizing clarity, correct setup, and long-term campaign stability. The course content is structured to reflect real advertising workflows rather than isolated tactics, helping learners understand why and how campaigns succeed.

Benefits / Learning Outcomes

By completing this course, students can:

• Build and manage Meta ad accounts confidently

• Create full-funnel Facebook & Instagram ad strategies

• Improve targeting, creatives, and conversion performance

• Read and act on ad analytics effectively

• Scale campaigns systematically while controlling costs