Advanced Digital Marketing Course

The Advanced Digital Marketing Course by Haroon Haneef is an intensive, results-focused program designed to help learners master the complete digital marketing ecosystem within 4 weeks. This course blends strategy, tools, and hands-on implementation, making it suitable for students, professionals, entrepreneurs, and marketers who want practical, job-ready digital marketing skills.

The program offers flexible learning schedules:

• Weekday batch: 1 hour (Monday to Friday)

• Weekend batch: 2 hours (Saturday & Sunday)

Delivered fully online, this course focuses on real-world applications—from building optimized WordPress websites to running paid advertising campaigns and tracking performance through analytics.

​4-Week Curriculum (8 Modules)

​Week 1: Foundations & Web Architecture

• ​Module 1: Introduction to the Digital Landscape: Understanding the scope of digital marketing, defining key components, and building data-driven growth strategies.

• ​Module 2: WordPress Development for Marketers: A practical guide to setting up a WordPress site, managing themes/plugins, and optimizing the backend for performance.

​Week 2: Organic Search & Content Strategy

• ​Module 3: Search Engine Optimization (SEO): Deep dive into Keyword Research, On-Page and Technical SEO, and building a sustainable Off-Page backlink strategy.

• ​Module 4: Content Marketing & Strategy: Developing a high-impact content plan, mastering creation frameworks, and using analytics to measure content promotion success.

​Week 3: Social Media & High-Performance Paid Ads

• ​Module 5: Social Media Marketing & Design: Building platform-specific strategies (Facebook & Instagram), analyzing social metrics, and designing professional creatives using Canva.

• ​Module 6: Paid Marketing & Meta Ads: Fundamentals of paid advertising, budget management, bidding strategies, and creating high-converting campaigns on Facebook and Instagram.

​Week 4: Search Advertising, Retention & Analytics

• ​Module 7: PPC & Google Ads Mastery: Setting up Google Search campaigns, mastering keyword selection, and optimizing landing pages for lower Cost-Per-Click (CPC).

• ​Module 8: Email Marketing, AI & Analytics: Setting up email automation/personalization, utilizing AI tools (like ChatGPT) for marketing efficiency, and tracking KPIs through Google Analytics.

Teaching Approach

Mode: Live, instructor-led online sessions

• Step-by-step practical demonstrations

• Strategy + execution-focused learning

• Industry-relevant tools and workflows

• Clear explanations suitable for beginners and intermediate learners

Who Can Join

• Students interested in digital marketing careers

• Working professionals looking to upskill

• Entrepreneurs and business owners

• Freelancers and aspiring digital marketers

Course Benefits / Outcomes

By the end of this course, learners will gain:

• Strong understanding of digital marketing channels

• Practical SEO and content strategy skills

• Hands-on experience with WordPress websites

• Ability to create and manage Google & Meta ad campaigns

• Knowledge of analytics, email marketing, and AI tools

• Confidence to apply digital marketing strategies in real scenarios