Master program in Digital Marketing Training by Santosh Kumar Das

The Master Program in Digital Marketing is a comprehensive, industry-oriented training course designed to help students, entrepreneurs, job seekers, and working professionals build strong expertise in modern digital marketing strategies. This program focuses on practical learning and real-world implementation, covering the complete digital marketing ecosystem — from planning strategies and optimizing search visibility to running paid campaigns and analyzing performance.

Through structured modules, hands-on projects, and live campaign practice, students will gain the skills needed to promote businesses online, attract target audiences, and measure marketing success using data-driven techniques. The course is ideal for individuals who want to start a career in digital marketing, grow their business online, or upgrade their marketing skills with industry tools and techniques.

What Students Will Learn

(Industry-Oriented & Practical Training Program)

Module 1: Digital Marketing Fundamentals

• Introduction to Digital Marketing

• Traditional vs Digital Marketing

• Marketing Funnel & Customer Journey

• Understanding Target Audience

• Digital Marketing Strategy Planning

Module 2: Search Engine Optimization (SEO)

• Introduction to SEO

• Keyword Research

• On-Page SEO Techniques

• Off-Page SEO & Link Building

• Technical SEO Basics

• Local SEO

• SEO Tools (Search Console, Keyword Tools)

• SEO Project

Module 3: Search Engine Marketing (SEM)

• Introduction to Paid Advertising

• Google Ads Setup

• Campaign Structure

• Keyword Bidding Strategies

• Ad Copy Creation

• Conversion Tracking

• Performance Optimization

• Live Campaign Project

Module 4: Social Media Marketing (SMM)

• Facebook & Instagram Marketing

• LinkedIn Marketing

• YouTube Marketing

• Social Media Strategy

• Content Planning

• Influencer Marketing

• Analytics & Performance Tracking

• Social Media Campaign Project

Module 5: Pay Per Click (PPC)

• PPC Fundamentals

• Campaign Types

• Budget Planning

• Audience Targeting

• Retargeting Strategies

• A/B Testing

• ROI Optimization

Module 6: Email Marketing

• Email Marketing Basics

• List Building Strategies

• Email Campaign Creation

• Automation & Drip Campaigns

• Email Analytics

• Email Marketing Tools

Module 7: Google Business Manager

• Account Setup

• Business Verification

• Managing Business Profiles

• Ad Account Management

• Business Reporting

Module 8: Google Analytics

• Google Analytics Setup

• Tracking & Events

• Audience Reports

• Traffic Analysis

• Conversion Tracking

• Campaign Performance Analysis

Capstone Project

• End-to-End Digital Marketing Strategy

• SEO + Paid Ads + Social Media Campaign

• Analytics Reporting

• ROI & Performance Presentation

Additional Benefits

• 100% Practical Training

• Live Projects

• Industry Certification

• Resume Building

• Interview Preparation

• Placement Assistance